Brain Driven Brands Want to Boost CVR by 5X? Don’t test hooks…JUST DO THIS!
Jul 22, 2025
Join Sarah and Nate as they uncover a marketing study revealing a staggering 5.43X boost in customer buying likelihood through a secret hack. They share amusing travel anecdotes and dive into the emotional power of personalized marketing, especially how handwritten fonts can enhance consumer appeal. Discover the captivating interplay between aesthetics and utility in the watch market, plus the nuances of crafting a compelling brand personality. Tune in for fun insights and the excitement of an upcoming guest segment!
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Unexpected Hawaii House Swap
- Sarah is traveling with her kids and doing an unexpected house swap in Hawaii.
- This spontaneous adventure illustrates how life’s surprises affect work and scheduling.
Handwritten Fonts Boost Hedonic Sales
- Handwritten fonts increase hedonic product sales by over 5 times.
- For utilitarian products, system fonts perform better than handwritten fonts.
Font Choice Dramatically Changes Ads
- Nate’s team experimented with different fonts in ads, breaking style guide limits.
- A single script font transformed the ad’s vibe and affected its performance dramatically.