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Influence with Damian Bradfield
Yancey Strickler, the co-founder of Kickstarter, on what advertising can’t buy
Jun 17, 2020
Yancey Strickler, co-founder of Kickstarter, discusses the platform's success through community support and creativity. Topics include Bentoism philosophy, redefining value beyond financial gain, and the shift towards authentic online content creation in micro-communities.
36:19
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Quick takeaways
- Kickstarter thrives on community and creativity, embracing value beyond financial gains.
- Yancey Strickler introduces Bentoism, emphasizing a more holistic view of value creation.
Deep dives
Kickstarter: A Platform for Independent Creators
Kickstarter emerged during the Great Recession as a platform for artists like Allison Weiss to raise funds for creative projects. By sidestepping traditional funding avenues, artists could turn to their communities for support, exemplified by Weiss meeting her funding goal through 205 backers. Kickstarter's impact extended beyond project completion, fostering a new economy built on communal generosity and creating a unique space for creators to thrive.
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