Influence with Damian Bradfield cover image

Yancey Strickler, the co-founder of Kickstarter, on what advertising can’t buy

Influence with Damian Bradfield

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The Evolution of Kickstarter and the Co-Founder's Journey

The chapter delves into the beginnings of Kickstarter with its co-founders, exploring the concept of crowdfunding and the challenges faced in establishing the platform. It discusses the unique approach of funding projects based on community desire and the impact of Kickstarter as a marketing tool and validation platform for creators. The chapter also covers the speaker's personal experiences, motivations for writing a book, and the transition of Kickstarter into a public benefit corporation to balance societal impact with shareholder value.

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