
Yancey Strickler, the co-founder of Kickstarter, on what advertising can’t buy
Influence with Damian Bradfield
The Evolution of Kickstarter and the Co-Founder's Journey
The chapter delves into the beginnings of Kickstarter with its co-founders, exploring the concept of crowdfunding and the challenges faced in establishing the platform. It discusses the unique approach of funding projects based on community desire and the impact of Kickstarter as a marketing tool and validation platform for creators. The chapter also covers the speaker's personal experiences, motivations for writing a book, and the transition of Kickstarter into a public benefit corporation to balance societal impact with shareholder value.
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