Fractional CMO Show Grow Your Authority and Income as a Fractional CMO
In this episode of The Fractional CMO Show, Casey Stanton gets deeply personal—sharing how his father’s passing revealed the true freedom that comes with fractional leadership. He unpacks why building teams around trust, grace, and outcomes—not hours logged—creates a business that keeps moving even when life interrupts. Casey also walks through a counterintuitive client story: why niching down matters for outreach, but why you should never turn away an opportunity when it lands in your lap. And he makes the case for charging based on risk—not just revenue—so you stop underselling your expertise and start playing at the level your clients actually need.
You’ll hear why the best fractional CMOs aren’t micromanagers but vision-setters, why specificity beats generalism when you’re building authority, and why premium pricing is the only way to align yourself with businesses that take growth seriously.
Key Topics Covered:
-The freedom fractional work provides during life’s hardest seasons
-How absence can force teams to innovate and self-direct
-Why outcome-based leadership beats hours-based management
-The hidden downside of being a generalist CMO
-Why you should niche for outreach but say yes to unexpected opportunities
-Pricing based on risk vs. seed funding or revenue numbers
-How premium positioning attracts clients who want to win big
-The mindset shift that separates high-value CMOs from those stuck playing small
🌟 Take the First Step Toward Growth with CMOx 🌟
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/