How'd She Do That? 221. Riding the Waves of Clean Beauty with Melissa Palmer, Founder of OSEA Malibu
Dec 3, 2024
Melissa Palmer, founder and CEO of OSEA Malibu, shares her inspiring journey from a wellness-focused upbringing to creating a sustainable skincare brand. She discusses the power of seaweed in skincare and her commitment to environmental conservation. Palmer reveals how intuition has shaped her business decisions and reflects on the evolution of OSEA over 25 years, including its move to direct-to-consumer sales. Listeners will gain valuable insights into the clean beauty industry and the importance of female empowerment in entrepreneurship.
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Hippie Upbringing
- Melissa Palmer's parents were early adopters of natural health and alternative lifestyles.
- This upbringing heavily influenced OSEA's focus on natural ingredients and sustainability.
Great-Grandmother's Influence
- Melissa's great-grandmother was the first woman to attend chiropractic school in the 1920s.
- After an injury, she found healing through ocean swims, inspiring OSEA's core belief in the ocean's power.
Early Clean Beauty Visionary
- In 1996, awareness of topical absorption and clean beauty was minimal.
- OSEA's early focus on safe, effective ingredients was a radical concept, giving them a pioneering edge.