221. Riding the Waves of Clean Beauty with Melissa Palmer, Founder of OSEA Malibu
How'd She Do That?
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The Evolution of OSEA: A Clean Beauty Journey
This chapter chronicles the remarkable 25-year journey of the OSEA clean beauty brand, emphasizing the importance of product integrity over marketing gimmicks. The speakers share personal stories and highlight key strategies that led to their successful transition from wholesale to direct-to-consumer sales, including innovative marketing techniques and influencer partnerships. The narrative reflects on their commitment to environmental sustainability and staying true to their core mission amidst the challenges of a rapidly evolving beauty industry.
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