Why Content Marketing Should Sell... and More Lessons with Tyler Hakes (Optimist)

Marketing agencies are a dime a dozen, but Tyler Hakes wanted to build Optimist differently. 

Tyler found himself often frustrated that companies and agencies often play a game of telephone, never actually speaking with the people who were creating content on their behalf.

That’s why Optimist functions as a collective of high-level freelancers of varying specialties, who come together to take content strategy for Optimist’s clients from end-to-end. 

In this episode, Tyler shared the lessons he’s learned over the past 5 years of running Optimist, and why he always thinks of content in terms of ROI-driving assets. 

Show Topics

• A decentralized agency model
• Why strategy is more important than content
• Don’t be scared to sell
• Think of your content as assets

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