REWORK What are You Replacing?
54 snips
Nov 13, 2024 The conversation dives into what customers must sacrifice when adopting new products. It's revealed that traditional competitors might not be the greatest threat—often, existing habits and tools, like email, pose bigger challenges. They explore the need for businesses to comprehend user transitions and the role of demonstrations in easing this process. The discussion further illuminates how quality perception influences retail pricing and customer education, stressing the importance of genuine value over superficial features.
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Habit of the Present
- Consider the "habit of the present" when designing products.
- Recognize that users are already solving the problem you address, even if not with a direct competitor.
Email as a Competitor
- Email's ease of use for starting projects makes it a strong competitor.
- Basecamp needs to compete by offering simple onboarding and project clarity.
Basecamp's Marketing Evolution
- Basecamp's marketing has evolved to address the changing landscape of project management tools.
- The core message remains focused on solving timeless problems like scattered information.