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5min chapter
What are You Replacing?
REWORK
Navigating Customer Decisions in Retail: Quality vs. Perception
This chapter examines the intricacies of pricing and decision-making in retail, focusing on how to educate customers about the true value of products. It highlights the importance of helping consumers differentiate between essential qualities and superficial features, even if it risks initial loss of sales to competitors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode