What are You Replacing?
REWORK
00:00
Navigating Customer Decisions in Retail: Quality vs. Perception
This chapter examines the intricacies of pricing and decision-making in retail, focusing on how to educate customers about the true value of products. It highlights the importance of helping consumers differentiate between essential qualities and superficial features, even if it risks initial loss of sales to competitors.
Transcript
Play full episode
