The Bootstrapped Founder

254: Aprilynne Alter — Behind the Scenes of a Successful YouTuber

Sep 27, 2023

01:03:17

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Aprilynne Alter, successful YouTube creator, dives into the secrets of YouTube monetization and growth. She shares her journey of taking control of her editing process, experimenting with content styles, and exploring NFTs. The podcast explores strategies for curating topics, titles, and thumbnails, creating monetizing products, and finding the balance between quality and quantity. Aprilynne also discusses the importance of mental health, productivity, and creating an ideal workspace. It's an engaging and insightful episode!

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Quick takeaways

Taking back control of the editing process allowed Aprilynne Alter to create higher-quality content and experiment with different styles and formats.

Aprilynne Alter emphasizes the value of editing in enhancing her videos through visuals, b-roll, music, and sound design, even if the subject matter is not groundbreaking.

To stand out in a saturated niche, Aprilynne Alter continuously experiments with different tones, styles, and formats while maintaining a balance between what works and what she enjoys.

Deep dives

The power of taking ownership in YouTube editing

April shares her surprising discovery of taking back the editing process for her YouTube videos. Despite previously outsourcing editing, she found that being fully involved in the editing process allowed her to level up her skills and create higher-quality content. Taking ownership gave her the ability to fully realize her vision and experiment with different styles and formats. This newfound control led to a significant improvement in her content and a decision to keep editing her videos herself.

Introduction

3min

The Editing Process and Experimentation

21min

Pre-Editing Videos for a More Dynamic and Creative Process

2min

Creating Catchy Titles and Thumbnails for YouTube Videos

19min

Preventing Burnout and Maintaining Passion

2min

Creating Productive Spaces

12min

Exploring Feng Shui and Finding the Right Energy

3min

Unearth the secrets of YouTube monetization and growth in our conversation with YouTube creator Aprilynne Alter. Prepare to be enlightened as Aprilynne reveals her journey, from retaking control of her editing process to experimenting with an array of content styles and formats. We dive into her daring exploration of NFTs and the groundbreaking transformation that led her to focus her content on educating others about YouTube.

We'll take you on a journey through the strategies that make YouTube an effective distribution platform. From carefully curating topics, titles, and thumbnails to creating your own monetizing product, we discuss the art of packaging videos for optimal appeal. Gain insights from Aprilynne's experience as she transitioned from producing multiple average-quality videos to focusing on crafting one high-quality video per week. We talk about the striking balance between content quality and quantity, and the crucial role of consistency for content creators.

Rounding up, we explore the vital aspects of mental health and productivity in the life of a creator. Aprilynne candidly shares her personal experience of moving to San Francisco, and how it impacted her productivity and overall well-being. We highlight the importance of creating an ideal workspace to foster creativity. Aprilynne gives us a glimpse of her creative space, her morning routine, and how an inspiring city view plays a role in maintaining her creativity. It's an engaging and insightful episode packed with practical tips and lessons from Aprilynne's journey as a YouTube creator. Don't miss it!

Aprilynne on YouTube: https://www.youtube.com/@AprilynneAlter
Aprilynne on Twitter: https://twitter.com/AprilynneAlter

00:00:00 YouTube Editing and Experimentation Insights
00:13:32 Understanding YouTube Monetization and Content Strategy
00:26:45 Navigating Titles and Thumbnails on YouTube
00:38:58 Finding the Balance
00:49:39 Creating a Productive and Creative Workspace

The blog post: https://thebootstrappedfounder.com/aprilynne-alter-behind-the-scenes-of-a-successful-youtuber/

The podcast episode: https://share.transistor.fm/s/55e1e979

The video: https://youtu.be/wFJEQKvaXRc

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

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My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

This episode is sponsored by Acquire.com