The Copywriter Club Podcast

TCC Podcast #455: A Proven Process for LinkedIn Success with Divya Agrawal

11 snips
Jul 7, 2025
Divya Agrawal, a seasoned SaaS and Tech copywriter, shares her expert insights on using LinkedIn to attract clients. She discusses the evolution of content strategies, stressing the importance of tailored posts and personal storytelling. Divya emphasizes the significance of understanding buyer personas and competitive positioning to enhance B2B content. She also offers tips for building confidence on LinkedIn, from engaging with others to managing posting frequency, ensuring you stand out in a crowded market.
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ANECDOTE

Divya's Transition to Writing

  • Divya Agrawal transitioned from being a programmer to a freelance tech writer in 2017.
  • She combined her passion for writing and technology to launch her new career and landed her first clients through internship connections.
ADVICE

Key Questions for Client Understanding

  • Ask specific questions about buyer personas, challenges, and competitive positioning to understand clients' needs.
  • Focus on status quo as competition and highlight how your client's solution is better in content.
ADVICE

Lead-Generating LinkedIn Posts

  • Write LinkedIn posts from your ideal clients' perspective to build know, like, and trust.
  • Address processes, testimonials, pricing, collaboration style, and project approach in your content.
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