TCC Podcast #455: A Proven Process for LinkedIn Success with Divya Agrawal

This isn't the first time we've talked about LinkedIn. But in this episode, we cover specific recommendations for the content you should create and post as well as a proven process for connecting with clients. My guest is content writer Divya Agrawal and what she shared could change your approach to LinkedIn for the better. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Divya's LinkedIn Find Your Clients on LinkedIn (Divya's Lead Magnet) The Copywriter Club Facebook Group The Copywriter Underground The How to Write Emotional Copy Masterclass   Full Transcript: Rob Marsh: If you’ve got enough clients or you’re not willing to put yourself out there to find the clients you need, well, you can probably skip this episode. This is The Copywriter Club Podcast. Like last week, we’re revisiting a recurring topic on the show this week, but unlike last week, the recurring topics isn’t persuasion or psychology. This week we’re talking about the biggest challenge facing almost all copywriters and that’s finding clients. Even established copywriters will struggle with this from time to time. One of the trusims of business is that if you don’t have clients willing to pay you for the work you do, it doesn’t matter how good your website is, it doesn’t matter how good a writer you are, it doesn’t matter that you can solve your client’s problems better than anyone else… without the client, you don’t have a business. My guest this week is Divya Agrawal, a SaaS and Tech copywriter who has deep experience finding clients on LinkedIn.  Divya started her career as a programmer but quickly figured out she was on the wrong job track, so she switched to writing. The lessons she shares from her experience launching this new business will help any copywriter or content writer who is looking for clients to work with. Specifically, Divya used LinkedIn to create connections with prospects. Her success posting content and making comments on other posts is a model for other writers who want to do the same… and LinkedIn is where a significant number of the people who hire copywriters hangout and connect. If your clients are there, you need to be there too. In this interview, Divya shares the questions she uses to vet her prospects before they become clients, and she outlines exactly how you can connect with clients on LinkedIn yourself. This is informaiton she charges her coaching clients for, but she’s sharing much of it today for free. Before we jump into our interview, a little while ago I recorded a masterclass to show copywriters, content writers and other marketers how to write “emotional” copy. Everyone says emotions sell, but how do you actually write emotional copy? I walk through more than a dozen examples in this masterclass and give you a proven process for figuring out the right emotions to focus on as you write… and how they change as you make your pitch. The masterclass includes several bonuses on storytelling, using A.I. to find dominant and transformational emotions, and much more. You can get this masterclass at thecopywriterclub.com/emotion And now, my interview with Divya Agrawal. Divya, welcome to the podcast. I'm excited to hear your story and to talk about how you're finding clients, but tell us, how did you become a freelance copywriter for Tech. Divya Agrawal: Thank you so much for having me on the podcast, Rob, I highly appreciate this chance to talk to you. I have been a big fan of your podcast, so it's really cool that I get to sit here and share what I know. Yeah, I became a freelance tech writer back in 2017 end of 2017 after a year long stint at a IT company as a software engineer, I was a Salesforce developer for a year, and that didn't work out. I did not like the corporate environment. I did not like the work I was doing. So then I was like, I need to do something else. I had always been a writer.