
The Koe Cast If I Built An Audience From Zero In 2026, I'd Do This
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Jan 7, 2026 Explore the evolving landscape of content creation and discover how to thrive from zero followers. The discussion highlights the shift from basic educational content to personal narratives and unique perspectives. Learn about the importance of cultivating taste and the psychology of value in social media. Gain insights on niching down, building genuine connections, and focusing on high-quality ideas over sheer volume. Dan emphasizes creating content that resonates with your own journey, pushing the boundaries of traditional content strategies.
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Value Is Behavior Change
- Value-based content hasn't died; basic how-to educational content has become commoditized.
- Real value changes behavior and compels people to save or share the idea.
Value Has Moved Up A Layer
- Value is abstracting up into personal narrative, original thought, and taste.
- Those layers can't be replicated by someone who just opens ChatGPT and pastes a prompt.
Value Is Perception
- Value is perception, not objective, and is shaped by someone's goals.
- Two people can read the same source and extract completely different insights based on intent.



