Private Practice Playbook EP 58: Real Stories, Real Growth: An Orthodontist’s Perspective
Aug 28, 2025
Dr. Jeffrey Goldberg, a successful orthodontist and Scheduling Institute client, shares his journey of transforming his practice and doubling collections over six years. He delves into the mindset shifts necessary for practice ownership and the impact of personal experiences in shaping his professional path. From overcoming challenges during COVID-19 to the importance of mentorship and taking breaks for clarity, Dr. Goldberg emphasizes balancing personal fulfillment with business success. His insights provide valuable guidance for aspiring leaders in the dental field.
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Origin Story: Care That Mattered
- Jeffrey Goldberg decided to become a doctor after seeing how physicians calmed his mother while caring for his severely handicapped younger brother.
- That childhood experience sparked a lifelong interest in medicine and helping families in need.
From Corporate Partner To Practice Owner
- Jeffrey worked seven years running multiple ortho locations for a large group before buying his own practice.
- He sold his partnership and then bought a multi-million dollar practice, confident but quickly humbled by reality.
Buying Day Reality Check
- Jeffrey bought both the practice and real estate day one and faced a 20% revenue drop in year one while debt payments remained.
- The seller stayed on long-term and helped Jeffrey recover, showing how deal structure and relationships matter.