This week's episode is all about the skills you'll need to stay ahead of this (increasing fast) SEO industry. The insights that our guest, Emina Demiri-Watson, shared will took you by surprise, in a good way...

About Emina

Emina has over 10 years of digital marketing experience both in-house and agency side. She is currently the Head of Digital Marketing at a Brighton-based digital marketing agency Vixen Digital. Emina is a full-stack digital marketer with just that bit of extra passion for SEO. She describes herself as "too curious to specialise". When she is not diving into digital marketing, she is raising her powerhouse of a daughter, reading fantasy books and fishing.

Where to find Emina

Emina's Website

@vixen_digital on Instagram

@demirie on X

Emina on YouTube

Emina Demiri-Watson on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

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Resources used for episode

Come join us for the LIVE podcast the night before brightonSEO

That's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.

Topic: How To Build Your Personal Brand
Date: Wednesday 9th April 2025
Time: 7pm UK
Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW
Price: FREE

We look forward to seeing you on the night 🙌

Get your ticket

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?

Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.

Dedicated to assisting you with all your marketing, content and strategy needs.

You can find them on all social media platforms or using the link below:

Find out more about CNM

Today’s episode is brought to you by Previsible

Today’s episode is brought to you by Previsible, your partner in scalable SEO growth. From consulting to recruiting and AI Search Optimization, Previsible’s solutions are built for brands looking to lead in search. Discover what a strategy-first approach can do for your visibility. Learn more at previsible.io or click the link below and start seeing results that last!

Find out more about Previsible

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Come join us for the LIVE podcast the night before brightonSEO

That's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO. Topic: How To Build Your Personal Brand Date: Wednesday 9th April 2025 Time: 7pm UK Where: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW Price: FREE We look forward to seeing you on the night 🙌

Live Podcast Apr 25

Today’s episode is brought to you by Previsible

Today’s episode is brought to you by Previsible, your partner in scalable SEO growth. From consulting to recruiting and AI Search Optimization, Previsible’s solutions are built for brands looking to lead in search. Discover what a strategy-first approach can do for your visibility. Learn more at previsible.io or click the link below and start seeing results that last!

Previsible

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:

Clear Narrative Media

Product UX and the Allure and Problems with Deceptive Patterns