The 100% for Purpose Business Model with Alex Amouyel

What if businesses existed solely to give back? That’s the revolutionary idea behind the 100% for Purpose business model—one pioneered by Paul Newman over 40 years ago and now embraced by companies like Patagonia and Bloomberg.

In this episode, we’re joined by Alex Amouyel, CEO of Newman’s Own Foundation, to discuss how philanthropy and business can intersect in a way that truly serves communities. We dive deep into how Paul Newman reversed traditional governance by giving his for-profit company to a nonprofit—a move that wasn’t even legal at the time! Alex shares insights on why more companies are adopting this model, the challenges they face, and how philanthropy itself is evolving to become more inclusive and community-driven.

🌍 What You’ll Learn in This Episode:

✔️ How Paul Newman’s bold decision reshaped philanthropy
✔️ Why companies like Patagonia are following the 100% for Purpose model
✔️ How nonprofits can own and govern for-profit businesses for social good
✔️ What democratizing philanthropy looks like and why participatory giving is the future
✔️ The challenges and opportunities of funding a mission-driven organization

About Alex Amouyel

Alex Amouyel is the President and CEO of Newman’s Own Foundation and the author of The Answer Is You: A Guidebook to Creating a Life Full of Impact. She leads the Foundation’s efforts to continue its commitment to use 100% of profits from the sale of Newman’s Own food and beverage products to nourish and transform the lives of children who face adversity.

Resources & Links:

🔗 Newman’s Own Foundation – Learn about their mission and impact
🔗 Paul Newman’s Legacy – How his vision shaped philanthropy
🔗 MIT Solve – Alex’s work in driving innovation for global challenges
🔗https://www.100forpurpose.org/
🔗Alex’s TED Talk

🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.

That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.  

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