Financial Advisor Success Ep 094: Crafting Your Optimal Solo Practice By Simply Charging What You're Worth with James Osborne
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Oct 16, 2018 Join James Osborne, founder of Bason Asset Management, as he shares his journey of building a thriving solo advisory firm with over $225 million in assets under management. James reveals the benefits of his unique flat-fee structure, charging clients a predictable $4,800, which fosters transparency and aligns with his lifestyle goals. He discusses the emotional complexities of growth, the importance of personal fulfillment over income, and how to maintain a sustainable practice while prioritizing client relationships.
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Flat Fee Model Benefits
- James Osborne built a simple, high-margin solo advisory firm charging a flat $4,800 fee per client, regardless of assets.
- This pricing transparency creates clear expectations and generates predictable, stable revenue streams.
Use Upfront Fees for Self-Selection
- Clearly communicate your fee upfront so prospects self-select whether they're a fit.
- This streamlines marketing by attracting clients who want your service and repelling those who do not.
Simple, Passive Investment Philosophy
- Osborne's investment philosophy is simple: low-cost, tax-efficient, globally diversified ETFs from Vanguard and DFA.
- The approach focuses on long-term holding with minimal tactical trading, appealing to self-directed DIY investors seeking to delegate.