How to build an audience from ZERO: The full stack creator - Dakota Robertson
Nov 12, 2023
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Dakota Robertson, The full stack creator, shares insights on audience building for creators, the benefits of organic growth on social media, and utilizing free platforms for success. They discuss the importance of building an audience for increased client base, trust-building, and growth. Strategies for overcoming challenges in building an online audience are explored, as well as the benefits of Twitter for growing an online fitness business and building a positive identity.
Audience building is foundational for creators, providing financial stability and opportunities.
Overcoming social anxiety involves reframing thoughts and focusing on small wins.
Twitter is a valuable platform for content creation and marketing, offering networking opportunities and growth potential.
Deep dives
The Power of Audience Building for Creators
Audience building is the core foundation for creators to thrive and succeed in any field. It provides a strong base for everything else to build upon, ensuring financial stability and opportunities. By cultivating an audience, creators establish trust and rapport with their followers, warming them up and increasing the likelihood of converting them into clients. Additionally, audience building has a compounding effect, leading to organic growth and exposure that would otherwise require significant advertising costs. It also opens doors to collaborations, podcast features, and various opportunities. By becoming a creator and mastering the art of audience building, individuals can distinguish themselves in saturated markets and create lucrative careers.
Overcoming Social Anxiety by Changing the Narrative
The speaker shares their personal journey of overcoming social anxiety and low self-esteem. They explain how they grew up with limited self-confidence, but gradually realized that these traits were not their identity. They started challenging the belief that they were socially anxious, learning to separate their feelings from their self-perception. By reframing their thoughts and focusing on small wins, they were able to build confidence and adopt a more empowering identity. Taking intentional control over their thoughts and journaling were instrumental in breaking free from the old story and creating a new narrative of self-belief and growth.
The Benefits of Twitter as a Marketing Platform
The speaker highlights Twitter as their preferred platform for content creation and marketing. They emphasize that Twitter allows for concise and impactful expression, helping to sharpen writing and communication skills. Its open nature provides easy access to a wide range of users and influencers, fostering connections and networking opportunities. Additionally, Twitter's upcoming expansions, such as the introduction of video features and monetization options, make it a versatile platform with significant growth potential. With its high-quality user base and ability to cut through the noise, Twitter provides a valuable platform for creators to share their ideas, establish their expertise, and achieve their goals.
The Importance of Intentional Consumption and Journaling
The speaker emphasizes the significance of being intentional with the content consumed and the thoughts nurtured. They highlight that the information and ideas we expose ourselves to shape our perspectives and mindset. By actively curating the content we consume and journaling our own thoughts, we gain awareness and control over our mindset and can align it with our goals. Through this intentional consumption and reflection, individuals can reframe limiting beliefs, develop meaningful self-narratives, and work towards personal growth and success.
The Evolution of Mindset and Perspective on Success and Money
The speaker shares their journey of personal growth, going from low self-esteem to achieving various forms of success, including financial stability. They express gratitude for the opportunities that come with financial independence, such as taking care of loved ones. They emphasize the shift in perspective when it comes to money, viewing it as a tool to fulfill goals and support others rather than an end in itself. The speaker also acknowledges the importance of being mindful with money and avoiding the trap of materialistic consumption, instead focusing on meaningful experiences and contributions to others.
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