Grow Your Online Fitness Business 🚀 How to build an audience from ZERO: The full stack creator - Dakota Robertson
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Nov 12, 2023 Dakota Robertson, The full stack creator, shares insights on audience building for creators, the benefits of organic growth on social media, and utilizing free platforms for success. They discuss the importance of building an audience for increased client base, trust-building, and growth. Strategies for overcoming challenges in building an online audience are explored, as well as the benefits of Twitter for growing an online fitness business and building a positive identity.
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Audience As The Core Asset
- Building an audience is the foundational asset that compounds over time and reduces customer acquisition friction.
- Audience + marketing + sales skills create an almost unassailable business advantage.
Organic Growth Beats Ad Costs Over Time
- Audience growth compounds into impressions and attention that would cost thousands in ads.
- Over years, consistent posting turns into cheaper, higher-trust acquisition channels.
From Fortune Cookies To Fast Growth
- Dakota struggled with generic, fortune-cookie posts and grew only a few followers daily at first.
- After rebranding as a writing/teaching account and increasing volume, he reached 1,000 followers in ~40 days.