Let’s Get Real with Stephen Jones

Why the World Is Flocking to FamilySearch | Elder Kevin S. Hamilton | E0048

10 snips
Dec 4, 2025
Elder Kevin S. Hamilton, a leader in the family history initiatives of The Church of Jesus Christ of Latter-day Saints, discusses the unexpected global appeal of FamilySearch. He reveals that 98% of users are not Latter-day Saints, driven instead by a deep human connection. The conversation delves into how AI and global archives are reshaping family identity and preserving memories. Hamilton also highlights innovative projects linking the African diaspora with their roots and the urgent need for record preservation amidst global crises. Family narratives are shown to build resilience, echoing a universal longing for identity.
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INSIGHT

Global Demand For Family Roots

  • FamilySearch attracts tens of millions worldwide because people crave identity and belonging beyond religion.
  • Kevin S. Hamilton reports 98% of 8.5M new 2024 subscribers were non-Latter-day Saints seeking roots.
INSIGHT

RootsTech Became Worldwide

  • RootsTech exploded online during the pandemic, reaching nearly every country on earth.
  • Kevin S. Hamilton notes RootsTech grew from tens of thousands in-person to about 12 million online participants.
ADVICE

Preserve Records By Digitizing Now

  • Digitize paper archives to preserve and make them searchable using AI indexing.
  • Kevin S. Hamilton describes photographing records and converting images into searchable family data.
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