On with Kara Swisher

"Burn Book" Takes SxSW, with "Mensch" Mark Cuban

Mar 15, 2024
Mark Cuban, entrepreneur and owner of the Dallas Mavericks, joins the conversation at SXSW. He dives into the lack of female representation in the tech world, playfully challenging Kara on her book. The focus shifts to his healthcare venture, CostPlus Drug Company, and a fascinating theory on TikTok's potential divestiture, where he argues the platform's value diminishes without its algorithm. Cuban's wit and insight into these pressing topics make for a lively discussion.
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ANECDOTE

Mark Cuban's Evolution

  • Mark Cuban was initially a "tech bro" before evolving.
  • Kara Swisher notes his journey and how he's changed over time.
ANECDOTE

Meg Whitman's Impact

  • Kara Swisher discusses Meg Whitman's career, from eBay to HP.
  • She highlights Whitman's impact and their past disagreements.
INSIGHT

Women as Stabilizers

  • Many tech leaders, often needing "babysitters," benefited from women's stabilizing influence.
  • Kara Swisher found this notion offensive, believing adults should act like adults.
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