Nudge Do brainstorms actually work?
40 snips
Sep 11, 2023 Today's podcast features Sheena Iyengar, Professor of social psychology. The interview delves into the effectiveness of brainstorms, highlighting the flaws of traditional brainstorming sessions. It explores alternative solutions, such as pre-meeting preparation and diverse knowledge bases, emphasizing the value of individual thinking before group discussions. The importance of persistence in generating creative ideas is also discussed, challenging the notion that fancy office designs enhance creativity.
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Brainstorming Often Fails
- Brainstorming is widely used but often ineffective for idea generation.
- Social psychology research for 40 years shows it produces fewer and lower-quality ideas.
Ideas Form By Combining Elements
- Ideas form from combining existing pieces of information in new ways.
- Ideas often come spontaneously during unrelated activities or through strategic thinking.
Nature Inspires Innovation
- The bullet train's design was inspired by a bird's silent flight.
- Velcro was invented after noticing how burrs stuck to dog fur, mimicking nature's mechanisms.