#067 - Perryn Olson - The Construction Marketer's Playbook: Advanced Winning Strategies from Perryn Olson

In today’s episode of Bricks & Bytes, we have Perryn Olson, Chief Marketing Officer of Rex.one.

In this episode, we learn how niche marketing can help construction companies stand out and embrace new technologies like robotics.

Tune in to find out:

• Why niche marketing in construction builds expertise and credibility.
• How to craft an ideal client profile to focus your marketing.
• Where construction companies should be marketing - find your audience!
• The massive worker shortage and efficiency issues driving tech adoption like robotics in the construction industry.
• How robots excel at the “4 D’s” - dirty, dangerous, dull, and distant jobs in construction. They take on risky and remote tasks.

If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!

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Perryn Olson | Chief Marketing Officer of REX.one

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Today’s Sponsor: ⁠⁠⁠beta⁠⁠⁠ – Construction and technology network platform

– connecting the tech industry with traditional construction partners.

Check ⁠⁠⁠⁠⁠⁠www.the-beta.com⁠⁠

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Timestamps:

(00:00:00 - 00:00:52) - Intro

(00:00:52 - 00:08:07) - Why Perryn chose marketing

(00:08:07 - 00:11:30) - Effective ways to market your business in Construction

(00:11:30 - 00:21:00) - At what point negotiation turns into sales?

(00:21:00 - 00:26:00) - Diving into Structural Engineering and Robotics in construction

(00:26:00 - 00:36:14) - Downside of niche marketing

(00:36:14 - 00:39:30) - How AEC is getting affected by AI

(00:39:30 - 00:49:49) - Robotics in Construction

(00:49:49 - 00:50:25) - Outro