Generational Variations in Job Search Behavior

A noticeable trend among different generations has emerged in job search intensity, particularly among baby boomers, who have displayed the largest increase in job search activity. Approximately 13% of baby boomers have returned to the job market, often driven by factors such as inflation impacting their finances or a reassessment of their career goals post-COVID. This demographic generally applies more selectively, aligning their applications with their level of experience and desired roles. Nonetheless, as they face a challenging job market, many older workers are adopting a wider search strategy, which highlights the necessity for adaptability in today's employment landscape.