Episode 21: How to Improve Your Reputation

The public's perception is that most lawyers care more about making money than helping their clients. Instead of trying to argue against this, realize that: perception = truth.

For prospective clients, their truth is all that matters. To help reorient their perceptions we need to first listen to their concerns.

This is called "empathy," and most lawyers are not good at it. We tend to focus too much on proving that we're skilled, knowledgeable and zealous advocates.

But the public cares more about whether we're sincerely motivated to help. Remember: no one cares how much you know until they know how much you care.

To help develop your empathy, read Dale Carnegie's book How To Win Friends and Influence People. And if you already read it, read it again.

General Resources

• Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
• Focus on these essential tech tools for maximum traction in your practice.
• Take this short law practice assessment to identify your main strengths & weaknesses.

 

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.