116 - How This Mom Built a 7-Figure Business from Home and How You Can Too with Jayne Havens

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Join me, Nik (https://x.com/CoFoundersNik), as I speak with Jayne Havens, who built a 7-figure sleep consulting business from her kitchen. Jayne shares how she transitioned from event planning to helping parents with their children's sleep, initially through Facebook groups. She now runs an online sleep consultant certification program, which is the main source of revenue, and offers two-week virtual consultations using text and email. Jayne emphasizes the power of a strong mindset and her experience with sales, that helped her grow her business. Jayne's success is also a result of recognizing a need, having a good understanding of her customer and her service and ultimately scaling her business by creating an online training program.

Questions this Episode Answers:

• How can you start a business from home using social media?
• How do you scale a service-based business by creating a training program?
• How does having the right mindset influence business growth?
• How can a business owner create a training program that provides value for its students?
• How can you transition from a side hustle to a 7-figure business?

Enjoy the conversation!
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00:00 Introduction to Sleep Consulting Business
06:04 Understanding Client Needs
11:52 The Journey to Entrepreneurship
17:54 Service Structure and Client Interaction
26:15 Automating Communication for Efficiency
32:46 Building a Business: Time and Effort Required
39:19 Creating a Comprehensive Training Program
45:21 The Changing Landscape of Parenting and Sleep Training