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Join me, Nik (https://x.com/CoFoundersNik), as I speak with Jayne Havens, who built a 7-figure sleep consulting business from her kitchen. Jayne shares how she transitioned from event planning to helping parents with their children's sleep, initially through Facebook groups. She now runs an online sleep consultant certification program, which is the main source of revenue, and offers two-week virtual consultations using text and email. Jayne emphasizes the power of a strong mindset and her experience with sales, that helped her grow her business. Jayne's success is also a result of recognizing a need, having a good understanding of her customer and her service and ultimately scaling her business by creating an online training program.
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00:00 Introduction to Sleep Consulting Business
06:04 Understanding Client Needs
11:52 The Journey to Entrepreneurship
17:54 Service Structure and Client Interaction
26:15 Automating Communication for Efficiency
32:46 Building a Business: Time and Effort Required
39:19 Creating a Comprehensive Training Program
45:21 The Changing Landscape of Parenting and Sleep Training