57. Robin McNichols: Virtual Production and the Audience of the Future

Robin McNichols is co-founder and Director of the award-winning creative studio Marshmallow Laser Feast (MLF) where he has directed a myriad of immersive experiences, large-scale installations and live performances. Exploring new sensory perspectives that challenge our relationship to the world around us plays a key role in Robin and the team at MLF’s work. His interest in full immersion lead to a 5 year deep-dive into virtual production and interaction techniques which has informed the development of mixed-reality storytelling methods for new forms of audience engagement. Earlier in 2021, this manifested in the pioneering collaboration with the Royal Shakespeare Company’s online interactive interpretation of A Midsummer’s Night Dream. In DREAM Robin and the MLF team utilised virtual production and realtime techniques to create an interactive, immersive digital WORLD for the RSC performance - which was critical in the show’s pivot to a fully online experience during lockdown. In this episode we explore the creative and technological process of DREAM and how virtual production tools can be utilised in a live theatrical experience. Robin also talks about the business of interactive storytelling and shares his incredibly thoughtful and articulate perspectives on the future of audiences and screen storytelling. Check out more on virtual production in Virtual Production Revolution available now at www.futureoffilm.live