Audience 1st Black Hat vs. RSA CISO Perceptions: Which Do They Prefer and Why?
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Ensure that events provide access not only to executives but also to practitioners at all levels, enabling broader networking and learning opportunities.
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Push for an end to the tiered experiences at events like Black Hat and RSA, advocating for equal opportunities and benefits for all attendees, regardless of status.
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If you're in sales or marketing, do thorough research on your targets. Avoid aggressive, impersonal tactics like cold-calling and spamming LinkedIn. Instead, personalize your outreach.
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If you're a small cybersecurity startup, target mid-sized companies to build credibility and grow sustainably, rather than immediately chasing large enterprises.
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Invest in creating thought leadership content that addresses real problems and delivers value to practitioners, rather than just promoting products.
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As a conference attendee or organizer, push for sessions that offer substantial research and insights, avoiding vendor pitches disguised as informative talks.
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Advocate for a balance between commercialization and the original mission of conferences like Black Hat, ensuring that they continue to offer valuable content.
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Whether interacting with current executives or former leaders, always treat individuals with respect and tailor your approach to their unique experiences and needs.
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Encourage conference organizers to reassess and reallocate session content to maintain high-quality and relevant tracks, ensuring that attendees receive maximum value.
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