This is Product Marketing Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
Nov 26, 2025
Prashant Sridharan, Head of Product Marketing at Supabase and a seasoned expert with a rich background at companies like Microsoft and AWS, dives deep into the world of developer marketing. He emphasizes the importance of building trust through transparency and tailored messaging, while cautioning against treating all developers the same. Prashant shares insights on leveraging AI to streamline marketing tasks and the evolving expectations of developer audiences. He also highlights the importance of mastering specific channels and staying updated with rapid changes in tech.
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Episode notes
Developer Marketing Is An Umbrella Role
- Developer marketing blends product marketing, brand, events, and developer relations into one umbrella.
- Product marketers must sit at the nexus of product, sales, and customer teams to align messaging and product.
Bought A B2B Tool That Hid Flaws
- Prashant explained developers prefer hands-on access and have low tolerance for marketing fluff.
- He described buying a B2B product that delayed hands-on access, which later revealed many problems.
Build Trust Through Truth And Transparency
- Be truthful and act as an advisor, even if that means recommending a competitor.
- Use transparent incident communication (what happened and steps to prevent recurrence) to build long-term trust.
