Common mistakes in developer marketing

In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with developer marketing—from feature‑first messaging and PLG strategies to aligning product, DevRel, and marketing for go‑to‑market success. Prashant also discusses why transparency beats hype and how AI is reshaping the way product marketers work.

For more information on AI and product marketing workflows, read Prashant Sridharan’s article “How I Use Claude To Build Launch Plans From Chaos“.

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