E450: Creating The Ultimate Campaign with Google Performance Max

Will Performance Max replace all singular campaigns? Mike chats with Brett Curry of OMG Commerce about Google’s latest campaign type feature.

 

There’s no debate on how efficient and incredibly convenient Performance Max is. It’s a unified campaign for multiple channels rolled into one.

 

However, there is a common misconception that it replaces your existing campaigns. While it will partially cannibalize some of them (more on this on the podcast), this is not the case at all.

 

In fact, Brett tells us that reps from Google had explained to him that Performance Max is designed to complement and not replace the campaigns you’re already doing.

 

It definitely requires some getting used to initially due to some differences in structure and language, but if you’re looking for new customers, a Performance Max campaign will do the job.

 

Thank you for being with us on the podcast, Brett. As always, it’s a pleasure to chat. I hope to see you again later this year; if not, maybe at the next Sellers Summit!

 

If you’re interested in working with Brett and his brilliant team of marketers, go to the OMG Commerce website and click on the ‘Let’s Talk!’ button on the top right corner of the home page. 

Don’t forget to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we’ll see you in the next one!