Publish & Prosper How to Turn Your Casual Fans into Super Fans
Super fans! We know them, we love them, we want them for our own. But how do you turn your casual fans into loyal, dedicated super fans? In this episode, Lauren & Matt discuss strategies like diversifying your products, demonstrating the value of your content, and creating a community for your fans.
Dive Deeper
💡 Read These Blog Posts
- 5 Ways You Can Sell Your Book To Find Readers and Fans
- The 1,000 True Fan Theory: Sustainable Income for Creators
💡 Watch These Videos
- How to Build a Community of True Fans
- Webinar | How to Create a Multi-Million-Dollar Business From Your Business Book with Joe Pulizzi
- Webinar | Building Your Audience: How To Turn Followers Into Fans
💡 Read These Articles
- AgoraPulse on Pat Flynn and How to Turn Customers Into Superfans (and Why You Need to)
- Social Media Examiner on How to Turn Fans Into Engaged Superfans using a Brand Engagement Funnel
Sound Bites From This Episode
🎙️ [7:38] “I think that in talking about how you might want to go about turning fans and followers into super fans, you do need to look at and think about things like an expanded product portfolio… to create a super fan, you're going to need more than one thing.”
🎙️ [19:47] “Having that opportunity to connect with your fans is one of the ways that you're going to be able to take casual one-time purchasers that came to your website, bought your book, and then left, turn them into loyal, true super fans of yours.”
🎙️ [31:24] “The best marketing values human impressions over digital impressions. We talk about this all the time. And so while the digital stuff can help and these tools can help by automating certain things, nothing will ever garner as much results and success as taking a more human approach to the way that you market and interact with your fan base.”
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