Marketing Against The Grain Mark Zuckerberg’s AI Ray-Bans + 3 More Ai Gadgets You've Never Heard Of (#163)
Oct 10, 2023
The discussion kicks off with Mark Zuckerberg's collaboration with Ray-Ban on AI-powered sunglasses, stirring excitement and concern over privacy. The idea of AI as a 'second brain' is explored, showcasing tools that enhance daily tasks. The hosts ponder whether OpenAI can disrupt the smartphone market like the iPhone did. Additionally, they highlight innovative AI wearables, pondering the fine line between genius and gimmick. Overall, they foresee a transformative future for mobile design and user interactions shaped by AI.
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AI Wearable Craze
- The AI wearable craze exploded after one announcement, creating a PR battle.
- Many companies are now announcing their own AI wearables.
AI Wearable Success Criteria
- Consider if AI wearables require behavior change and look normal.
- If they do, they might succeed; otherwise, they might fail like Google Glass.
Rewind Pendant
- Rewind, an AI memory app, launched a pendant that records your entire life.
- Kipp Bodnar finds this device "stupid" and believes it won't be adopted.