How I Built This with Guy Raz TaskRabbit: Leah Solivan
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Jul 11, 2022 Leah Solivan, founder of TaskRabbit, shares her inspiring journey from IBM engineer to entrepreneur. She recounts how a snowy night led to the idea of an on-demand errand service. Leah discusses the importance of technology convergence in launching TaskRabbit and the challenges of securing funding. Highlights include her marketing tactics, the company's rebranding, and the transition to a new booking system. Now in venture capital, Leah reflects on her connection to TaskRabbit and her life after her divorce.
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TaskRabbit Origin Story
- Leah Solivan's idea for TaskRabbit came from a snowy night in Boston when she ran out of dog food for her 100-pound lab, Kobe.
- She wondered if there was an easier way to get errands done without going out in the snow.
Technological Convergence
- Leah Solivan recognized the potential of combining mobile technology, location services, and social media to create a new kind of service.
- She saw Facebook as a solution for building trust between users and errand runners.
Early Adoption and Testing
- Leah Solivan used a local coffee shop, Zoomies, as a testing ground for TaskRabbit, gathering feedback from moms and recruiting runners from Craigslist.
- She offered a closed beta to a mother's group and personally interviewed potential runners.
