In this conversation, Adam Walter and Skip Ziegler discuss the importance of building strong relationships with clients through various engagement strategies, including lunch and learns and stakeholder interviews. They emphasize that the core value lies in the relationships formed rather than just the transactional aspects of business. The discussion also highlights the significance of leveraging vendor partnerships and conducting effective client interviews to understand their needs better. Ultimately, the conversation underscores that trust and personal connections are crucial for long-term business success.