Technovation with Peter High (CIO, CTO, CDO, CXO Interviews) Building Trust and Talent in the AI Era: Lessons from NFL, Paramount, and More
6 snips
Jan 12, 2026 
Join industry titans Paul Ballew, Chief Data & Analytics Officer of the NFL, Lakshman Nathan, EVP & CIO at Paramount, and Mark Sherwood, EVP & CIO at Wolters Kluwer, as they discuss the pivotal role of AI in various sectors. They reveal the NFL's innovative fan engagement strategies and how Paramount's cultural challenges impact tech alignment. Discover how AI is driving a $2 billion transformation at Paramount and learn about the vital partnership between finance and tech for AI value realization. Insights on responsible AI governance and the balance of centralization versus distributed innovation make this a must-listen!
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Personalized Fan Engagement At Scale
- The NFL uses a "One-to-One" initiative to unify club and league fan data for personalized engagement.
- AI improves content automation and targeting, enabling delivery of the right content to the right fan at the right time.
Balance Standardization And Local Control
- Franchise models require balancing standardization and club-level autonomy around data usage.
- The hard part is who owns the fan relationship and how to orchestrate messaging across independent clubs.
Paramount's Cultural Merge
- Lakshman described Paramount's cultural split between streaming (startup-like) and broadcast technology teams.
- The Skydance acquisition is driving consolidation and a push for a unified AI approach across those cultures.