The Straightest Road to Success

[00:27] Today’s Topic: The Straightest Road to Success

[00:33] The key to success is experimentation!

[00:51] A lot of people forget to build out an experimentation framework.

[01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.

[02:38] Each group needs to run experiments every week.

[02:46] GrowthHackers created North Star, which helps you track experiments over time.

[03:00] Northstar is a free service.

[03:18] Try Google Experiments as another tracker.

[03:34] Build experimentation into the fabric of your company.

[04:00] It’s ok if experiments fail!

[04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.

[04:50] Read Crazy Egg to learn more about experimentation.

[05:01] That’s all for today!

[05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

The Straightest Road to Success | Ep. #634