OhHello - a show about non BS career mentorship and expert advice OhHello - Jami Crist
You’ve heard the expression, flattery will get you nowhere. Well, in Jami's experience, optimism has gotten her everywhere. It’s what got her her first job at Under Armour as an Account Coordinator and carved the path 12-years later as the Director of Sports Marketing for the Run and Train division. It’s what got her on the phone with critical investors and partners as the Senior Director of Partnerships and Investor Relations at Super Coffee.
But most importantly, thanks to her unabashed, reckless, and hopeful optimism, it led her to be a mother to a beautiful baby girl after a grueling journey with several pregnancy losses.
With over 15+ years in the sports, CPG, and innovation industry, this "Hellos" specialty is helping brands invigorate their branding and marketing through impactful, strategic, and radical campaigns and partnerships. Some of her favorite impactful campaigns that she's worked on include:
• Global strategy for all things running for Under Armour and revamping its brand image into one of the
top-running brands in the industry.
• Under Armour’s first pregnant athlete, Natasha Hastings, + supporting her training journey for the 2021 Summer Olympics.
• First-ever global teammate resource group for UA female employees, hosted + emceed the first-ever W.I.L.L Summit, with over 200 global employees.
• The Super Coffee + Poo-Pourri Partnership AKA the Most Obvious Collab Ever
• Super Coffee’s ‘Open Source Coffee Code’ campaign against Starbucks’ sugar drinks
On the side, she dedicates her work to championing women as an advisor and mentor for several high-level female networks, as well as a board member for the non-profit organization, &Mother. This passion has also led her to start her own coaching business, The Radical Female in which she coaches women seeking radical transformations in their professional lives.
Linkedin Profile: https://www.linkedin.com/in/jamicrist/
IG: https://www.instagram.com/jamicrist/
Mentors along the way: