#114 - The Founder's Playbook: Aligning Your Hiring with Your Marketing Strategy w/ Brian O'Connor

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I sit down with Brian O'Connor, who has hired 91 people in Latin America with his talent business.

We tackle the biggest challenges founders face: the hiring process and building a marketing engine that actually drives sales.

Brian explains why hiring is a "matching problem" and how getting crystal clear on the required tasks is the essential first step to scaling your business and achieving real growth.

We also get tactical on marketing strategy, exploring why viral posts often fail to convert and how to build a robust backend funnel to qualify leads effectively

Brian shares his frameworks for creating powerful lead magnets and building systems that allow you to "fire yourself" from the day-to-day grind and focus on what truly matters.

If you feel like a bottleneck in your own company, don't miss this masterclass in growth.

🟪 Timestamps

(00:00) Meet Brian O'Connor

(00:59) Challenges and Solutions in Hiring Talent

(03:27) Matching Talent to Business Needs

(05:04) Steps to Successful Hiring

(11:23) First Hires and Scaling Your Business

(15:34) Validating Business Ideas and Finding Product-Market Fit

(22:41) Revenue Growth Strategies

(25:43) The Pitfalls of Diversification

(32:02) The Role of Lead Magnets

(38:27) Qualifying Leads Effectively

(43:15) Weekly Challenge

🟪 Connect with Brian O'Connor

• Newsletter: https://www.outliergrowth.com
• LinkedIn: https://www.linkedin.com/in/brianfoconnor/
• X/Twitter: https://x.com/BrianFOConnor

🟪 Connect with Gabe Marusca

• YouTube: https://www.youtube.com/@gabemarusca
• Website: https://www.gabemarusca.com
• LinkedIn: https://www.linkedin.com/in/gabemarusca/
• Instagram: https://www.instagram.com/gabemarusca/
• X/Twitter: https://twitter.com/gabemarusca
• Facebook: https://www.facebook.com/maruscagabe/
• TikTok: http://https//www.tiktok.com/@gabemarusca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Until Next Week,

Pura Vida!