405: How Keyword Research, Resilience, and Resourcefulness Helped Casey Rooney Make a Six-Figure Income in Two Years

As food bloggers, it can be easy to feel like you need to be doing everything to succeed. If you’re not writing blog posts every day, killing it on social media, partnering with brands, etc., you won’t ever achieve your goals. But that is not true. And Casey Rooney is the perfect illustration of that!

She started her food blog, Get On My Plate, in 2021, and has had incredible success growing her site over the last two years. She has leaned into her passion for SEO and content creation and made a six-figure income in 2022.

In this episode, Casey shares more about her workflow, keyword research process, and why she doesn’t focus on social media. It’s a really refreshing and inspiring episode, and we’re excited to share it with you!

In this episode, you’ll learn:

More about Casey’s background as a teacher and her journey to starting her food blog in 2021.
How she was able to grow her blog and monetize to make a six-figure income within two years.
Why she stopped focusing on social media, and instead emphasized content creation and SEO.
How her passion for content creation, teaching, and business shaped her approach to her blog.
What she thinks the necessary skills are for any food blogger.
All about her workflow for content creation.
Her strategy for publishing Google Web Stories and what benefits she sees from them.
What her process for keyword research looks like.
How she optimizes and updates older blog posts.
What the future of Get On My Plate looks like, and how Casey is diversifying her income.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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