
The Product Experience
Rerun: Roadmaps are dead. Long live roadmaps! – Janna Bastow on The Product Experience
Apr 10, 2024
Janna Bastow, Co-founder of Mind the Product and ProdPad, discusses redefining roadmaps in product management by focusing on outcomes, experimentation over deadlines, driving change through portfolio roadmaps, and the value of public roadmaps and customer feedback. She advocates for human-readable roadmaps that foster flexibility and trust within development teams.
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Quick takeaways
- Roadmaps are communication tools for strategy alignment and problem-solving.
- Embracing uncertainty, roadmaps focus on flexibility, experimentation, and problem-solving over fixed timelines.
Deep dives
Understanding Roadmaps as Communication Tools for Strategy
Roadmaps are viewed as communication tools that outline a company's strategy and steps to achieve its vision. They are considered prototypes for strategies, allowing for learning and iteration at a strategic level. By presenting problems and opportunities to be solved, roadmaps facilitate feedback and alignment within teams and across departments.
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