Key Tactics From Gyms With Massive Average Revenue Per Member

Every month, Two-Brain compiles a leaderboard of the top-performing gyms so we can find out what the best gyms are doing—and tell you.

In December 2023, we focused on average revenue per member (ARM) at more than 1,000 gyms worldwide. ARM measures what clients are paying in return for the value a gym provides, and the businesses on our leaderboard provide a ton of value.

The No. 1 gym earned just shy of US$800 per client per month—and that’s a rolling three-month average, not just a one-hit wonder.

In today’s episode, Chris Cooper presents the Top 10 ARM leaders for December 2023 and shares the tactics behind the numbers, from Affinity Marketing (referrals) to adding new programs.

If you want to hear more from these ARM leaders, our full episode with Kelly Lorenz will air Feb. 1, and Michaela Munsterman’s episode airs on Feb. 8.

Links

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0:55 - The Top 10

4:48 - How’d they get those ARMs?

7:20 - Creating new programs

8:53 - Building value

12:47 - What stops gym owners