Ep. 260 - [Singapore] Playing with Cultivated Meat with Chef Jeff Yew, Product Development Lead at GOOD Meat

We're interviewing Chef Jeff Yew, Product Development Lead at GOOD Meat Asia in Singapore and this guy plays with cultivated meat every single day. He works for the only country that has actually commercialized cultivated chicken commercially, GOOD Meat. In America, you might be familiar with JUST. The company that makes a very popular plant-based egg. It’s the same company.

Throughout this interview, Chef Jeff shows time and time again how for lack of a better term, ballsy, he is in making big changes to his career. From jumping on a plane to interview for a New York restaurant, to moving to Indonesia to build his own, to trying half a cultivated chicken nugget and totally pivoting his whole career to bring this technology to market, Jeff is an inspiring innovator who really follows his heart.

So besides that, this episode gives me the opportunity to talk to someone who’s actually worked with, as in, has felt, understood it, and optimized, cultivated chicken so I asked him all sorts of questions.

You’ll have brief insight on the commercialization process on cultivated chicken, and Jeff’s viewpoint on how to make dishes with the stuff. He also goes into the activation events that GOOD Meat does all around Singapore and also some secrets on how to get this hot commodity that sells out in seconds.

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