The B2B Revenue Executive Experience

Episode 221: The Content Conundrum: Crafting a Lasting Marketing Strategy

Sep 7, 2021

27:02

You listen to enough podcasts to know that content is king. You’ve allocated resources and budget to craft some truly killer content. Now you’ve just got to figure out where to spend your killer-content currency… and whether it’s working. You have a content conundrum and it needs solving.

Today’s guest, Erik Newton, VP of Marketing at Milestone, has built a career off solving the content conundrum and he joins the show to share how you can, too.

In this episode, we discuss:

The form and format your content should take

The value of SEO and schemas for your online content

Solving attribution difficulties for your content

And be sure to check out Erik’s book, Hack the Corporate Fast Track .

Now that you know how to solve the content conundrum, are you ready to learn buyer-first principles, or take a deep dive into the role data should play in your organization? Check out the full list of episodes: The B2B Revenue Executive Experience.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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