Callie Chanel, Founder of SwipeFinder, shares her innovative vision for transforming streaming experiences. The discussion highlights the frustrations users face with content discoverability on various platforms. Callie introduces her Tinder-style app that simplifies the search for what to watch next while exploring fresh monetization pathways for streamers. The conversation also delves into the impact of user interface design on viewer engagement and the rise of super apps as essential players in the entertainment landscape.
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insights INSIGHT
UI Impact on Streaming
Consumers struggle with streaming service interfaces, impacting usage.
Over half of streaming consumers say the UI determines service usage.
insights INSIGHT
App Usage Concentration
Most viewers split time across only 4-5 apps out of thousands available.
They primarily use the same top 10 apps, highlighting a discoverability issue.
insights INSIGHT
Linear Viewing Renaissance
Linear viewing is making a comeback, offering a lean-back experience.
Users, tired of choosing, opt for linear or familiar on-demand content.
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In this episode of The Media Odyssey podcast, Evan Shapiro and Marion Ranchet dive into the frustrating user experience of streaming platforms and the growing crisis in content discoverability. With insights on interface design, consumer behavior, and the rise of super apps, Marion and Evan explore how platforms like Roku and Amazon are the new gold standard in the entertainment landscape. In a very special segment, guest Calle Sjönell introduces Swipefinder, a Tinder-style app that helps users find what to watch faster—while unlocking new monetization opportunities for streamers.
To learn more about Swipefinder - https://www.swipefinder.com/
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/
(00:00) - Introduction and Podcast Welcome
(00:30) - Nerding Out on User Interface and Experience
(01:03) - Panel Discussion Insights and Data
(02:19) - Consumer Frustrations with Streaming Services
(03:32) - App Usage and Viewing Habits
(05:53) - Linear vs On-Demand Viewing
(13:09) - The Role of AI in Media
(15:27) - Monetizing the Home Screen
(17:54) - Introducing Swipe Finder with Callie Chanel
The Media Odyssey