Turning Small Business Mistakes Into Profitable Opportunities –  SBS 85

As Small Business owners, when posting to public social media, what are some things you should look out for? What comments could come back (maybe years later) to cause you headaches, legal problems and money? Dave and Shannon discuss some examples of what NOT to post on social media and that leads into a discussion about Mistakes as Opportunities.

When a supplier makes a mistake, Shannon explains, there’s an opportunity to leverage that mistake into a closer relationship (if you want one), a better price and more opportunity for future business. When you are the customer, there are several ways to make the most of a mistake with your supplier or service provider.

On the flip side, when you or your business make a mistake with a customer, you have a huge opportunity to earn their trust by making things right. Customers that experience just how good you or your employees are at fixing mistakes and solving problems typically become very loyal and very happy to spread the word about just how good you are.

Join us today on episode 85 of the Small Business Show to hear about these topics and more!

Chapters:

00:00:00 Small Business Show #85 September 21st, 2016
00:01:43 Being overwhelmed … and powering through it.
00:05:36 Publicly discussing hiring and firing specifics
00:17:59 Maximizing Mistakes
00:26:57 Changing contacts
00:29:29 Offer the return first.

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