The Daily From DealBook: Alex Cooper on Building a Media Brand
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Dec 8, 2024 Alex Cooper, the bold host of "Call Her Daddy" and founder of the Unwell Network, shares her journey from casual chats to tackling serious cultural issues. She discusses her impactful interview with Vice President Kamala Harris and how her podcast has become a transformative voice for women. Cooper candidly reflects on gender dynamics in media, the challenges of maintaining authenticity, and the complexities of partnerships in building a media brand. With insight into merchandise success, she highlights the importance of community and mentorship.
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From Sexting to Success
- Alex Cooper's podcast, "Call Her Daddy," started as a raunchy dating show focused on sex advice.
- It quickly gained popularity due to its candid discussions on topics typically kept private among women.
Filling the Gap
- The initial success of "Call Her Daddy" was attributed to its unique approach.
- It filled a gap in the market by offering explicit content targeted towards women, similar to Howard Stern's appeal to men.
Push the Limit
- Alex Cooper learned from Barstool Sports founder, Dave Portnoy, to push boundaries on social media.
- She advises that even when content feels excessive, going further can be effective in capturing attention.