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The Daily
From DealBook: Alex Cooper on Building a Media Brand
Dec 8, 2024
Alex Cooper, the bold host of "Call Her Daddy" and founder of the Unwell Network, shares her journey from casual chats to tackling serious cultural issues. She discusses her impactful interview with Vice President Kamala Harris and how her podcast has become a transformative voice for women. Cooper candidly reflects on gender dynamics in media, the challenges of maintaining authenticity, and the complexities of partnerships in building a media brand. With insight into merchandise success, she highlights the importance of community and mentorship.
26:21
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Quick takeaways
- Alex Cooper's leap from discussing relationships to tackling serious topics highlights the evolving role of authenticity in women's media representation.
- Through the Unwell Network, Cooper creates a community-focused media empire that prioritizes audience engagement and addresses their diverse interests.
Deep dives
The Rise of Alex Cooper and Her Impact on Media
Alex Cooper has transformed the podcast landscape by filling a significant gap for women's voices in media. With her podcast, Call Her Daddy, she quickly gained immense popularity, discussing topics often considered taboo, particularly around relationships and sexuality. Cooper's unique candidness and relatability have resonated with audiences, allowing her to cultivate a massive following and achieve a groundbreaking $125 million deal with SiriusXM. Her success illustrates the evolving nature of media, as she becomes a leading figure in a space that empowers women to openly discuss their experiences.
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