Beyond the Music: Hugh Evans on Turning Festivals Into Diplomatic Leverage

Few organizations have redefined what activism looks like in the 21st century more than Global Citizen—a movement that began with three high school friends in Australia and has now mobilized millions of people worldwide, leveraging over $49 billion in commitments that have impacted 1.3 billion lives. At the center of this extraordinary transformation is Hugh Evans, Co-Founder and CEO of Global Citizen.

Hugh was inspired by Nelson Mandela’s revolutionary declaration that overcoming poverty “is not a gesture of charity, but it’s an act of justice.” From securing $250 million from Norway’s Prime Minister through a strategic Twitter invasion to pioneering the use of music festivals as diplomatic summits, Global Citizen has cracked the code on making world leaders accountable to the world’s most vulnerable.

In today’s conversation, Hugh reveals how technology, focus, and relentless innovation are reshaping the fight against extreme poverty.

It’s Hugh Evans on The Business of Giving.