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Building Fathom Analytics to 450k+ Sites: Jack Ellis
Aug 18, 2023
In this episode, Jack Ellis, co-founder of Fathom Analytics and host of the Above Board podcast, talks about building privacy-focused products and shares advice for bootstrapped founders. They discuss the challenges of scaling an analytics company while maintaining privacy, the tech stack used by Fathom Analytics, and the trade-offs of transparency and authenticity in sharing their journey. They also touch on podcasting skills and perspectives on tech trends, as well as the importance of balancing work and well-being.
49:51
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Quick takeaways
- Fathom Analytics educates customers about the need for privacy-focused analytics to raise awareness and build trust.
- Fathom Analytics utilizes their affiliate program and word-of-mouth recommendations from influencers to drive growth.
Deep dives
The story of Fathom Analytics: From idea to success
Jack Ellis shares the origin story of Fathom Analytics, a privacy-focused web analytics tool. The idea was born when Paul Jarvis tweeted a mock-up of a simpler analytics interface, which gained attention and traction. Jack joined the team and they rebuilt the product, overcoming challenges and growing it into a successful business. They discuss the unique challenges of building privacy-focused products and the importance of staying passionate despite setbacks.
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