Sara Davies on Dragons’ Den Secrets and How to Lead with Emotional Intelligence (E321)

17 snips

Jan 20, 2025

Sara Davies, a dynamic entrepreneur and founder of Crafter's Companion, shares her journey from small-town roots to global business success. She discusses the critical role of emotional intelligence in leadership and how it can pave the way for triumph. Sara candidly opens up about battling self-doubt and navigating 'mum guilt' while balancing work and family. Her insights on authenticity in pitching and the importance of kindness in business resonate deeply, showcasing what it takes to thrive in both personal and professional realms.

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INSIGHT

Energy in the Den

Sarah Davies can quickly assess a pitcher's potential in Dragon's Den.
She prioritizes a pitcher's energy, preparation, and passion, viewing time as her most valuable investment.

ADVICE

Projecting Energy

Convey passion, drive, and authenticity when selling yourself or an idea.
Show genuine excitement and a strong drive to succeed.

ADVICE

Effective Pitching

Start pitches by identifying a problem and explaining how your product solves it.
Deliver pitches with genuine belief and passion to make them compelling.

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Sara Davies is a brilliant entrepreneur, TV personality, and founder of Crafter's Companion, a leading arts and crafts business. Known for her infectious energy and no-nonsense advice, Sara has inspired countless people with her journey from a small-town girl to a global business leader.

In this episode, Jake and Damian dive into Sara’s insights on balancing work, family, and ambition. She reflects on the importance of emotional intelligence in business and why it’s often the secret ingredient to winning. From hard work to navigating self-doubt and imposter syndrome, Sara shares how leaders can build successful businesses by developing the people around them and staying true to their values.

Sara also opens up about her personal journey, including her experience on Strictly Come Dancing and how it challenged her in unexpected ways. She candidly discusses her husband’s sacrifices to support her career and what parenting looks like when you’re juggling multiple roles as a business owner, TV star, and mother.

This episode is packed with relatable advice, real-life stories, and a fresh perspective on what it takes to succeed in business and life.

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