Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product strategy, marketing messaging, sales enablement, and more.

Andrew Peterson, Co-Founder of Clozd, the leader in win-loss analysis, explains how to optimize your win-loss analysis program.

Andrew has expert advice on the win-loss best practices to increase your win rate, whether it be getting started or leveling up your current program.

In this conversation Andrew will share:

• How to get started with a win-loss analysis program
• Tips to optimize your current program
• How to take the data you receive from your program and use it to implement necessary change