New Rules of Influence: Building Trust & Driving Change with Lida Citroën & Charles Good | The Good Leadership Podcast #161

Today we are joined by Lida Citroën, Best-selling Author and Personal Branding & Reputation Management Expert.

Lida Citroen is an award-winning personal branding and reputation management expert and author of several best-selling books including Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation and Reputation 360: Creating Power Through Personal Branding.

In her engaging and informative presentations, Lida shares the secrets to building a standout personal brand at companies like Abbott Labs, Google, GE Healthcare, Johnson & Johnson, Sirius XM/Pandora Media, LinkedIn, Mazda North America, Mary Kay Corporate, Comcast and more. A powerful TedX speaker, "Talks at Google" speaker and keynote presenter, Lida also writes for Entrepreneur.com and Military.com and has been featured on MSNBC, Fortune magazine, Bloomberg.com, Forbes.com and numerous other media outlets.

In this episode, we explore insights from her new book, 'The New Rules of Influence,' which delves into authentic trust-building, driving meaningful change, and having a lasting impact.

Lida shares her journey from a traditional corporate career to becoming an influential thought leader and service-driven entrepreneur.

We finish by covering the importance of courage, realness, credibility, and inclusivity in redefining influence in today's world.

Make sure to tune into Part II on Wednesday!

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Website and live online programs: http://ims-online.com

Blog: https://blog.ims-online.com/

Podcast: https://ims-online.com/podcasts/

LinkedIn: https://www.linkedin.com/in/charlesagood/

Twitter: https://twitter.com/charlesgood99

Chapters:

(00:00) Introduction

(01:02) Lida’s Background

(02:32) Tool: New Rules of Influence

(06:14) Tool: Defining Influence and Its Importance

(09:37) Technique: Discovering Your Why - Courage, Realness, and Credibility

(20:22) Technique: Finding Your Who - Service and Inclusivity

(32:39) Conclusion